Transform Your Thinking,
Shape Your Future
Welcome to a cutting-edge executive education program designed to help you rethink markets, reshape customer journeys, and drive actionable change. Success demands more than just reacting to the market – it requires proactively shaping it. This program empowers you to step into the role of a market shaper armed with the knowledge, tools, and strategies to redefine your market’s and company’s future.
This isn’t just education – it’s a transformative journey designed to give you a vision for the future, actionable strategies, and the confidence to lead meaningful change in your market. Are you ready to shape what’s next? Let’s get started!
This step is about developing a deeper understanding of market dynamics and transitioning from an old market perspective to a new one. Here we focus on identifying roles that can influence the market (Market-Shaping Roles) and designing strategies that can shape the market (Market-Shaping Strategies).
What You Learn
-
Understand how traditional market conditions can limit growth.
-
Learn to identify key roles that have the potential to influence and shape the market.
-
Develop strategies aimed at creating change and driving innovation.
What You Take Away
-
A clear vision of what a future market could look like.
-
A toolkit of strategies to lead market changes.
Here, we focus on the customer experience and consumer behaviors. We will work on transforming the old customer journey (focused on the funnel) into a new one (the customer journey as it actually is). This involves learning more about experiments to find new ways to engage customers and developing new touchpoints, services, and methods to generate data that reflects how customers act in their journey.
What You Learn
-
Insights into how the customer journey has changed and what new needs and behaviors have emerged.
-
Understanding the importance of experimenting to create more valuable customer experiences.
What You Take Away
-
An action plan to implement new touchpoints and services that enhance the customer journey.
-
An experimental methodology to continuously develop customer engagement.
The final step focuses on applying what you've learned to your market challenge. It begins with Pitch preparation, where you learn to effectively communicate your ideas. Experts at NOVA-advisory act as a platform, guiding you through implementing changes. The program concludes with a presentation where you showcase the results and ensure that the learning and strategies are implemented.
What You Learn
-
The ability to prepare and deliver a compelling pitch for your ideas.
-
Understanding how current tools can be used to implement market changes.
What You Take Away
-
A polished presentation that can be used to communicate market change strategies within your company.
-
A compilation of the program and its lessons to ensure that knowledge is transferred to everyday work.
Ready to shape your market and achieve breakthrough results?
Contact us today for a consultation
Contact us today for a consultation