Ready to shape your market?

SHAPE Agency

Through SHAPE, you tap into the world’s biggest insights agency: academia

Leverage cutting-edge expertise from academic researchers investigating hundreds of companies. Our research into current business challenges provides us with unique and scientifically validated knowledge. No consulting lingo, just real expertise backed by research.

Everything we offer is based on research, ensuring always cutting-edge and scientifically validated insights.
We offer deep dives, workshops, talks and advisory. 

Some of our most requested insights

AI - Valuable or valueless?

Tired of reacting to market forces? Take control. Our consultancy services empower you to shape your market, not just survive in it. We offer a range of tailored solutions designed to help you move beyond traditional market analysis and actively influence your competitive landscape.

UNDERSTAND YOUR CONSUMERS’ JOURNEYS

Customers don’t follow linear journeys, they engage in self-marketing. Based on a 3-year consumer study and 30+ retailers’ experiences, we offer advice and analysis on the true path to purchase: the self-marketing journey.

Services

Consultancy

Tired of reacting to market forces? Take control. Our consultancy services empower you to shape your market, not just survive in it. We offer a range of tailored solutions designed to help you move beyond traditional market analysis and actively influence your competitive landscape.

Learn more

Talks & Workshops

Beyond the Buzzword: The Value of AI, Market-Shaping: The New Way of Strategy, The Smartphone-Enabled Customer Journey: A New Playbook for Retail and Navigating Intertwined Customer Journeys: A Strategic Approach to Customer Engagement

Learn more

EXECUTIVE EDUCATION

Welcome to a cutting-edge executive education program designed to help you rethink markets, reshape customer journeys, and drive actionable change.

Learn more

TRENDHUNTING

In today's rapidly evolving market, simply reacting to trends is no longer enough. You need to anticipate, influence, and ultimately shape the future of your industry. Our unique Trend Navigator program, grounded in cutting-edge research on market shaping combined with trend hunting methods, empowers you to do just that.

Learn more

Knowledge

Curious to get instant insights on the market and consumers? Here you’ll find our library of content: academic publications, AI-generated short podcasts, videos and links to different texts. Feel free to dive into our world ok knowledge, research results and opinions!

Soon...

Shape it

Unearth tomorrow's opportunities, shape your market's future